Katadyn®: Integrating a New Brand

Following Katadyn brand standards, P+H integrated the company’s newly purchased Steripen® product line into the Katadyn brand family. We redesigned everything on the existing packaging (7 SKUs total), except the structure itself: From simplifying the logos, improving imagery, cutting copy and reshooting photography to creating a new, quick-read table of all products and building the print-ready files. (See full case study.)