Welch’s: Making Halloween Healthier

How do you get kids off candy and make Halloween healthier? P+H helped Robinson Fresh turn its Welch’s® Grapes into “Brain Food”—and then playfully splashed the idea on clamshell labels, poly bags, display-ready cartons, floor bins and even reusable grocery bags. We also built a complete set of mockups to help the reps sell it in. It was a “Happy Healthy Halloween” for everyone!