Making Halloween Healthier

We love it when our clients bring us their tough design challenges. When everyone is thinking about candy for Halloween, Welch’s wanted us to help parents keep produce top of mind, too. How do you get parents excited to purchase fruit for kids during this time? Why you introduce a snack that is perfect for the new zombies and superheroes living in your house – of course! Our creative team showcased grapes in a whole new way that made it fun for kids and easy for parents to add some fruit to their assortment of Halloween treats.