Innovative Mockups Elevate Caribou Coffee's Design

Brand Innovation and Mockups

Caribou Coffee Innovation

A design solution & packaging mockups that relied heavily on materiality & print innovation.

Caribou Coffee has built a reputation for its outdoorsy brand personality and high-quality coffee, but as the company and category evolved, so did the need for a more sophisticated brand expression. To elevate its coffee packaging design and appeal to new audiences, Caribou enlisted branding & design firm Cue, Inc. to create a more modern packaging system for its Signature line of beans. The process included the development of detailed mockups that allowed the team to visualize and refine the packaging design, ensuring it resonated with Caribou’s core values while captivating new customers.

Caribou Coffee packaging mockups showcasing the redesigned Caribou Blend bags with refreshed branding and premium retail presentation.

Caribou Coffee packaging mockups for Lakeshore, Daybreak, and Caribou blends displayed beside espresso and drip coffee machines in a cozy home coffee setup.

Cue’s design solution relied heavily on materiality and printing innovation to deliver a differentiating premium on-shelf presence. Cue called on long-time collaborators, Partners & Hunt, to create packaging prototypes that would help test the design as well as define production specifications and targets.