Caribou Coffee has built a reputation for its outdoorsy brand personality and high-quality coffee, but as the company and category evolved, so did the need for a more sophisticated brand expression. To elevate its coffee packaging design and appeal to new audiences, Caribou enlisted branding & design firm Cue, Inc. to create a more modern packaging system for its Signature line of beans. The process included the development of detailed mockups that allowed the team to visualize and refine the packaging design, ensuring it resonated with Caribou’s core values while captivating new customers.
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