Creating packaging for the ‘World’s Finest Tequila’ brand meant that every part of the visual and tactile experience needed to be tended with the same artistry, care and attention as the tequila itself. With high expectations, Cierto’s design team knew that only P+H had the mastery and skill required. P+H built a series of mockups complete with complex colors, finishes, and printing techniques that ultimately would help the company determine its final packaging design.