Welch’s Invests in a Full-Scale Design Refresh for all of it’s Store Brands
Welch’s Large-Scale Brand Design Refresh Executed with Speed, Precision, and Consistency for a Stronger In-Store Presence
Welch’s recently invested in a full-scale brand design refresh for its in-store packaging portfolio. With growing consumer demand and heightened in-store competition, Welch’s licencee Robinson Fresh needed a brand implementation partner to create production-ready packaging files for print, mockups for sales presentations, and promotional assets for national and international use. As a trusted, long-time collaborator, P+H was brought in to apply the new design refresh standards across the packaging line with speed, accuracy, and consistency.
*Over 200 packaging SKUs were updated to align with the new design refresh standards—a process that required teamwork, organization and precision, same as every project P+H touches.
*Every package file created by P+H using the design refresh standards arrived print-ready.
*Throught the design refresh process mockups (digital and physical) were developed and photographed (or digitally rendered) immediately after packaging design approval. These images were provided to sales & marketing teams to enable a faster, more efficient rollout across multiple sales and marketing channels.
*Every client requires a unique production process. For this design refresh process we developed fruit imagery used on-pack, created visual design across all lines and execuded package production, the result was in shorten development time and quicker to market.
At Partners & Hunt, our design producction process is built for flexibility and tailored to our customers’ needs. For more than 40 years, we’ve developed a deep understanding of our clients’ objectives and the outcomes they seek.
Partner with us and you too can benefit from P+H’s deep production knowledge and years of experience.
*Check out our services at https://pandh.com/services
*Check out our Portfolio at https://pandh.com/portfolio
About the Authors
Paul Hunt – Account Executive
For 30+ years Paul has been working in the print production and packaging services business: View Paul’s Hunt
Lee Hunt – Project Cordinator
For 30 + years LEE has been overseeing operations and involved with production: View Lee Hunt
Gary Hunt – Production ARTIST
For 30 + years Gary has been senior production artist: View Gary Hunt
CHRIS MAGNER – MOCKUP ARTIST
For 30 + years has been senior mockup artist: View Chris Magner
Roger Ramely – Design Director
For 15 + years Roger has been directing visual packaging design at P+H: View Roger Ramely
Partners + Hunt Support
We are a packaging support agency that seamlessly fits into your creative or marketing team: View Partners + Hunt Creative Services
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